A 501 (c)(3) nonprofit that has created the first nationally recognized Dementia Friendly county in Wisconsin. Provided support for the development of the Walk to End Alzheimer’s, Lake Geneva, assisted with development of 7 Memory Cafes, educated over 70 business and 6,000 individuals on how to be dementia friendly, sponsors and expands one of the largest and internationally recognized fastest growing Cycling Without Age program, throughout S.E. Wisconsin and introduced the No Hush Movie concept